In second place was fairs (11.4 %), followed closely by the notoriety (8, 9%), public relations (8.8%) and the relations between workers / events (8.5%). Other types of programs were, in descending order & 39;: the dealer / distributor program, new generations of customers, not-for-profit service programmes, staff distinctions, new products, l & 39; introduction services, internal promotion, security, the & 39; education incentives, Customers and transfers other.
Corporate gifts - the definition, as PPAI gifts to clients and encourage the retention of goodwill - have earned the place for several years and show no signs of losing its dominance in the sector. Indeed, their market share rose from 18.2% in 2005, while their direct competitors - Fairs and notoriety - and recorded small declines from the previous year.
It n & 39; is hardly surprising that aerospace companies are gifts valued as a means of opening & 39; Or crystallization of relations & 39; business. They are valid in the long term, ideal for large customers, or for their loyalty and business-to-date or incentives for companies customers.
Although potential gifts have a cost higher than in most other types of advertising on the products, they are indeed one of the & 39; Cost-effective and sustainable. There are few other elements of marketing media allows businesses or organizations who purposefully in such an elegant way.
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