Expert Analysis: Let The Media Boost Your Credibility And Attract

There is a common misconception that people in the news business have a huge network of sources from which they get all your information, and that certainly does not need the help of people " " half.
It not true.
News organizations are constantly looking for story ideas - from anywhere.
And teacher if media marketing strategies then, his reputation as an expert " " between the media will be absolutely fired - and so will the traffic generating free publicity that results. *** "
offer another point of view on a story " Suppose you hear something on a TV newscast 6:00 PM, and you think you have the credentials to comment on it. Contact the newsroom, tell the assignment editor or producer may offer another viewpoint " " in history. Be sure to say something like, " I think a lot of your readers will find it interesting (surprising, shocking, etc.) ... " And then explain his idea. ***
offer you as a guest on the show that has to fill a lot of time in the air. Check out local TV programs to see who is already doing a lot of interviews clients. In general, they tend to be soft " " news shows in the first or mid-morning, especially on weekends. Be creative and know how to package what they know in a way that is attractive to a mass audience. Then, the construction of a press release to send to the appropriate person in the program you have in mind.
*** Surveys First there was The Book Of Lists. Then David Letterman made his night " Top Ten " polls a cultural icon. People want them, and in this era of e-mail, anyone can put together a survey of faster, and publish a list. Tip Sheets
*** Great fillers on slow news days. Be careful not to be dated, and then in a package to get the attention of the press - a position you as an expert qualified to add some thoughts on the subject matter.
*** Ask to be added to the Directory of Experts " ". Every newsroom has a book or file they reach for when they need to find someone who can provide information about what is happening.
It generally nothing more than a database or even a paper file. And to get in, in general, all you have to do is ask - and send a press kit, with a biography and contact information. SHORT and RELEVANT are the key words here.
Taking a few minutes to do these things can result in repeated opportunities for free publicity. And because of the halo effect " " it receives to be interviewed by the media, is the kind of traffic-generating advertising that is more powerful and cost-effective than anything that money can buy.
George McKenzie is the author of " Go Public: 10 Ways To Use Media To Free Advertising, Internet Marketing and Website Promotion. Http: / / www.get-free publicity.com
He has nearly thirty years experience in radio and TV. Subscribe to his free ezine, " " Direct Advertising, by sending a blank email to mailto: george2-12375@sendtheinfo.com



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