All this may mean an increase in sales for you and me ... But only if its marketing is effective.
So how to obtain marketing fit? Simple. Set some goals quarter and to create a plan to get there. The following is a list of some of the activities that you might want to include as part of their marketing efforts fourth quarter.
1. Plan
Create a detailed plan for the next 90 days, which includes a big push for increased sales. Set a target of sales for the quarter, see the work that has already reserved, and then when the sales plan extra needed to reach your target will come from.
What marketing activities can do to help you? What existing customers can get closer to additional work or referrals? How can increase the size of your network so that people know more about your company and what you do? Make the plan as detailed as possible and then take daily action in the execution.
2. Examination of the Website
Review your site and make sure it is doing a good job interesting and educate potential customers about services. Be sure to emphasize the benefits of their services and giving prospects of plenty of reasons why they should do business with you rather than your competitors.
Your site should request that visitors leave their contact information. This can be achieved by having them register for a newsletter, request more information or to arrange a free consultation. You can increase the response to provide an incentive, such as a free report or a discount. If your site does not ask this vital information, and then make some changes so that what you are doing.
3. Writing articles
Write several articles on topics related to your product or service. All submissions must contain tips or advice that its target market is helpful, and that will help them solve their problems. Publish articles on your site and get them published on other websites and magazines where their prospects read.
4. Publish a newsletter
Start sending an ezine or newsletter to your customers and contacts. Include a registration form on its website and provide an incentive for visitors to subscribe, as the articles he wrote in step 3. Use the ezine to provide more aid, education, and how-to advise potential customers.
5. Speaking
Get a talk at an event that potential customers can attend. Make the talk informative and pack them with as much useful information as you can. Do not let a long sales pitch! Mention of the services that your company offers by all means, but make sure that you also provide a wealth of information relevant and useful to the public.
During chat, be sure to promote its news and articles that are available on its website. Be sure to get contact information for the largest number of attendees " as possible.
If you do not have your contact information, a good way to achieve is to offer a bonus point which can be mailed out to the audience afterwards, as a recording or transcript of the presentation, or other article or substance Report . In order for the audience to get the bonus issue, they have to leave their contact information in a registration form or ask them to give you their business card. It is important to seek this information immediately after the lecture. If they refer to their website for recording, the response rate will drop significantly.
6. Advertising
You should review its advertising and make sure it is profitable driving a steady stream of prospects to your door. If you have not regularly announced, now would be a good time to start.
Begin with some small ads in the publications that your prospects read, and the proof of what works. If the response to his announcement was encouraging may increase its size. If the response is poor, make some changes to it and try again.
Conduct direct mail campaign to educate potential customers about the services it offers. Provide as much information as possible and not do too much material " salesy " or will be ignored. You might consider promoting its newsletter this way as an easy, low-risk way for the prospects of their business. The bottom line with the direct mail is informative and focused on the benefits they receive their leads. Follow up the direct mail campaign with phone calls and even a visit to the prospect.
7. Use Your Customers
Study its current customers and look for ways that you can provide additional services to them. Look specifically how they can really help them develop their businesses. Get references.
8. Network
Meet with people in your network and exchange referrals. To generate some business for them and educate them about the types of prospects that are looking for. You may be surprised at the speed with which we can come up with the name of the people you should talk, especially after it has helped.
9. Offer Additional Payment Options
Offer flexible payment options, such as paying by credit card or pay-per-share. Sales often may increase by as much a 30% simply by being a bit more flexible in the way they pay for their services. If appropriate to your business, try to offer free samples of their products, free trials of services, or a no-risk test drive " ".
10.
Get participation of the community involved in the community, volunteering to help with local events. It can serve on the board of a charity, helping to organize a special event, or donate your business services to a good cause. If time is in short supply (and that the company has an abundance of time?) So be very selective in the ways in which you can participate and choose only those activities that deal with influential people and the makers decisions.
Gear until today!
There you have it: ten ways to increase sales for the fourth quarter!
Get started on this immediately. At least, a comprehensive plan for commercialization within the next week. You do not have to do all the above, but you must select at least a couple of activities and to take action before the end of September.
The fourth quarter may be a good time for sales, but you have to be prepared. This means starting now.
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